Whether you prefer sweats and a t-shirt, jeans and a jacket, or cutting-edge styles from Milan, we all wear clothes and participate in the world of fashion. There are exciting new sustainable innovations to share with you that are weaving a new fashion paradigm. And rightly so, as the fashion industry is highly polluting: production makes up 10% of humanity’s carbon emissions, dries up water sources, pollutes rivers and streams, and destroys our mighty forests. What’s more, 85% of all textiles go to the dump each year. And washing some clothes sends thousands of bits of plastic into our oceans.
We love these three stunning, not-to-be missed short video’s— one about fashion’s impact on the earth, the second is an artists animated illustration about what makes a textile sustainable, and the third is a powerful piece about how we’re all in this together to fight climate change. They are cool, artistic sustainability communications tools you’ll love.
The NGO Canopy works with fashion designers to protect ancient and endangered forests. To bring attention to this cause, iconic fashion designer Vivienne Westwood released this powerful video, “Vivus”— created by Scottish filmmaker Aidan Zamiri; and featuring a poem by spoken word artist & activist Kai-Isaiah Jamal.
We love the use of spoken word to draw us in and drive home the point that no matter who we are, we all share this planet.
Illustrator, Anna Ginsburg, has created a rich graphical video called “Material World” with a nod to the Beatles 1960’s “Yellow Submarine”. We love her use of humor and art to teach us about “what on earth we are wearing”.
While this first place short film, “3 Seconds”, is not about fashion per se, it is an incredible thought provoking “reality show” that actually speaks truth to us all and to power. Spoken word artist Prince Ea makes a powerful case for protecting the planet. We just had to share this one too.
Wow, right? These are three top acts. If you know of more, please share and we’ll pass them along to our Live Creative Sustainable Business Hub community.
If you liked this, then you’ll love Get Real —our 60-second inspiring innovation for good weekly newsletter. Sign me up!
Live Creative is a branding and marketing agency as well as a community hub for sustainable innovation, business, and lifestyle tips. Our Creative Studio offers authentic marketing, branding, and sustainable business expertise to ecopreneurs, socialpreneurs, and purpose-driven brands. And our Lifestyle Team brings individuals inspiring sustainable lifestyle, zero waste tips, and examples of innovation changing business for good.