sustainable business

Join the Sustainable Food Revolution: Waste Not, Want Not

October 9, 2021 By Claire Attkisson

sustainable-food-innovations-blog-family-meal — Farm Fresh Family Meal

How can we re-design a food system that supports farmers and the land, is truly healthy, and results in a life-supporting local and global economy poised to feed billions?

We’re amazed at what we found out researching these questions. Human innovation, ingenuity, and creativity seem to thrive when times are tough, and we finally recognize natures design constraints. Our blog this month shares cool stories of revolutionary food innovations sprouting up across the globe that are beginning to define a sustainable food paradigm by addressing world hunger, climate change, and turn food deserts into abundant nutrient oasis’…it’s happening, people!

Growing Food in the COVID Context

We humans invented Democracy and we went to the moon—testaments to human potential; yet in crisis it turns out that our survival depends, not on self driving cars or appliances that talk back to us in English and Finnish, but rather on the same basic building blocks that all animals require: clean food and water and washing our hands (that is to say, hygiene). The call is out to return there, to remember who and what we are; to pause (a different kind of action) and look back to what we’ve created and manufactured for growth and progress, and use our new innovative thinking, to get the basics—food, drink, exercise—right. How we do this, our purpose, is the “secret ingredient” or the magic, to make surviving/sustaining our compelling collective cause and lifelong endeavor.

Self-care, at its most generous, is the conversation between friends, companies, school systems, countries. Taking care of each other and our world. Sustainability as the “new normal” can redefine definitions of progress and inspire tremendous design and creative innovation. Small and big businesses alike know this more acutely now, as ESG investing is out performing standard investing during the crisis. Caring about people and the planet is the new competitive advantage for business. “We, the people”, care what happens to our world, our home. COVID points to the fact that human encroachment on wild land is bringing human contact ever closer to new life-threatening diseases. For growing numbers of people, a spot-light is shining on our economic and business as usual model. Our global economy connects us all. The time is now to design a life-sustaining economy. This is no longer abstract. COVID makes it real.

farmers-market-sustainable-innovation-food-blof — Farmers Market Bounty

Inspiring Food Innovation Companies You Should Know and Support

There are five trends emerging in restaurants that we will once again leave our homes to dine in—likely, with greater elbow room. Pockets of sustainability-inspired venues have been popping up across our country and others; now the movement is inspired, bringing whole new tastes and smells, and acres and networks that create purpose and repurpose to what and how we eat food. There is a tacit understanding and trust between patron and establishment on the terms of their relationship. “Infusion” is not in the tiring details of self-conscious waiter’s recitations (thyme and whats-its in meat, pistachios in chocolate chip ice cream.) It is trust that the triple bottom line (people, planet, profit) is infused in the fabric of the menus and how the business operates.

The meals we make and bring to our table require the same standards. We cringe at what we perceive as the inhumane acts of taking fins from sharks and throwing the bodies back into the ocean. We are care about where our food comes from and where it goes.

Our nomadic ancestors chased their prey into canyons and slaughtered them. It was their only way and they used every bit of the animals they caught. We are moving away from the mass slaughter idea and embracing the habit of using the whole animal once again. Restaurants and chefs are often personally connected to local butchers, farms, and fish nurseries.

London-Meat-Free-Buther-Food-innovation-blog — London’s First Meat Free Butcher Shop

Then there’s the “Beyond Meat” movement. London just opened its first “Meat Free Butcher Shop“. An in-store butcher, trained in plant-based cooking, will do live demonstrations of meat-free recipes and give tips to customers on how to create mouth-watering vegetarian and vegan dishes at home. Customers will be able to choose from 20 animal-free products, including the likes of BBQ-pulled jackfruit, chorizo-style Shroomdogs, meatless bacon, veggie ribz and Moroccan vegbabs. All purchases will be weighed and wrapped just like in a traditional butchery.

Spoiler Alert

Composting our food waste is a successful end of life solution for farms and individuals, however, for grocery stores this is simply not done. What if we knew when food was going to spoil on grocery store shelves before it spoils? Spoiler Alert is a new company doing just that—using data to manage waste and unsold inventory so effectively that they are helping their customers feed the most needy as a result. “Since the start of our pilot program with Spoiler Alert, we were able to donate over 1.5 million meals over the last year” said Laura McCord, Executive Director of Sustainability and Corporate Responsibility at KeHE, a national food distributor.

ReFED

ReFED is another food innovation company that has created a road map of 27 different ways to reduce food waste, while creating new jobs. Imagine that—no more Jobs vs. the environment grid lock! The organization has launched the ReFED COVID-19 Food Waste Solutions Fund to quickly deliver vital funding to organizations that can rapidly scale food waste reduction and couple them with hunger-relief organizations.

stockton-CA-farm-to-family-program-sustainable-food-innovation-blog — Stockton, CA Farm-To-Family Program

Meanwhile, in California, the #1 agricultural producer in the US, amidst the COVID pandemic Governor Gavin Newsom recently announced an expansion of the state’s “Farm to Family” program, that will aim to address the disconnect between the state’s farmers — who, since the onset of the pandemic, are experiencing a 50 percent drop in demand for their mostly perishable food — and food banks, many of which are scrambling to meet skyrocketing demand from families in need.

The initiative will enable food-insecure people across the state to receive roughly 20 million pounds of fresh, locally produced food per month. Participants will receive fresh food boxes — each of which feeds a family for three to four days.

Upcycled Food —What?

“Upcycled Food” is not as bad as it sounds (we’re not talking mother birds regurgitating into their chick’s hungry mouths!). It’s a fast growing fledgling industry, which creates new, valuable food products out of the overlooked nutrients falling through the cracks in our food system. Imagine: vegetable stems turned into chips and leftover juice pulp transformed into granola to surplus bread (reborn as beer!). This spring, food waste prevention nonprofit, ReFed, released a census that said 11 such food companies existed in 2011. In 2017, there are 64 and counting. An amazing 400-and-growing upcycled products are currently on the market (according to the Upcycled Food Association—yep, there is one!)

upcycled-food-brands-food-innovation-blog — Upcycled Food Brands

An Upcycled Economy is Climate Positive

Last year, Future Market Insights produced a report in which it estimated that the value of the upcycled food economy was more than $46 billion, and predicted a five percent compound annual growth rate over the next decade. This is real money!

According to scientific and policy experts, including the Intergovernmental Panel on Climate Change and Project Drawdown, the world leaders on ranking climate change solutions, rank reducing food waste as the number one solution to the climate crisis.

According to the Upcycled Food Association upcycled food businesses are currently preventing at least eight million pounds of food waste per year, equivalent to millions of pounds of CO2 emissions prevented, and millions of gallons of water saved.

As the Great Depression era taught my grandparents to save and reuse everything, this same ethic is being recognized again in the era of COVID as a key driver of a new life supporting upcycled food economy.

Business innovation is leading the way, are you ready to get on a much more fun and creative merry-go-round and reinvent business as a force for good? Join us.

food-waste-scraps-food-innovation-blog — Waste Equals Food

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If you liked this and want more, join us by subscribing to our weekly eNews Get Real— an Innovation for Good mash up of marketing and lifestyle tips and positive news about cool sustainable brands and innovators changing business for good. Get Real inspires and offers practical pro-tips to help individuals and businesses increase their positive impact.

Live Creative Studio is a sustainable business, marketing, and shopping hub. Live Creative offers strategic creative for purpose brands; strategic sustainability for any business; and a curated sustainable marketplace for everyone to shop their values every day.

Beyond Net Zero: Your Guide to Scaling a Climate Positive Business.

September 22, 2021 By Claire Attkisson

Timber_Age_Systems_CLT_Builder — Carbon Sequestering roof and cross laminated timber panels

It’s time for all businesses to do their part to change business for good and create a climate positive plan of action. Small business to large corporations all need to play a role in decarbonization (i.e. eliminating Green House Gases (GHG’s) and the use of fossil fuels in their operations, ditto for their suppliers, in shipping, packaging, and product material inputs) over the next 10+ years to thwart catastrophic climate change.

The good news is that we have solutions. Business solutions such as, carbon offsets (i.e. tree planting; deforestation investing, etc. solar farms); redesigning fossil fuels out of our product materials, supply chains and operations; converting to renewable energy to power your office and/or facility, and…The possibilities are many and the key to success is setting goals and a system for measuring them.

As the axiom goes: “What gets measured, gets done.”

cork-element-sustainable-lifestyle — Cork Element Carbon Sequestering Forest Cultivation

6 Steps to Net Zero

Step one: Organizational leaders (i.e. the owner, entrepreneur, c-suite, CEO + board) must lead the decarbonization and/or net zero charge by setting a clear and meaningful vision. One of the first challenges businesses face in sustainability efforts is articulating a long-term vision with realistic, short- and mid-term goals for action. Without leadership driving the process, most sustainability programs stall and fail.

Step two: Start with the low hanging fruit. Set a short and mid-term emission reduction of Green House Gas (GHG) target through the Science-Based Targets initiative (SBTi), which evaluates corporate goals goals for alignment with what science shows us is required to keep warming below 1.5°C per the Paris Agreement. Science Based Targets are also a great guide for start-ups and small businesses.

Step three: Most companies start their sustainability journey addressing Scope 1 and 2 GHG emissions, which include direct emissions and those from purchased energy for companies’ own use. However, to truly achieve net zero requires a holistic view of the entire value chain. This means companies should incorporate Scope 3 emissions, which are indirect emissions from upstream and downstream activities, like employee commutes, supplier emissions and end-of-life (i.e. so called waste) product ingredients (time to phase out petroleum and plastics) processing.

live-creative-studio-sustainable-innovation-blog — Our oceans can no longer absorb carbon without becoming too acidic

Step four: Establish your baseline and set realistic incremental goals. To begin, companies need to know where they are now and develop a thorough understanding of their environmental footprint, including scope 1,2 and 3 emissions, to help quantify and identify areas of improvement throughout the entire value chain.

Step five: Consider GHG offsets; redesigning your product to sequester carbon; or installing solar or wind power for your operations and the companies in your product value chain; or investing in regenerative farming and deforestation projects that help to sequester carbon. The solutions are here it’s really a matter of leadership taking action.

Step 6: Integrate sustainability into daily business operations. Defining how your unique business can become climate positive is just the beginning. It’s critical to translate sustainability goals into realistic action plan. Leadership should communicate the mission, vision and strategies clearly and ensure that sustainability practices are implemented into day-to-day operations and all employees are held accountable to specific decarbonization goals that they are responsible for in their job duties and evaluations.

The Benefits of Action

The late Ray C. Anderson, founder of Interface Carpet—one of the most sustainable companies on earth once asked:

“What is the business case for ending life on earth?”

An important question, but equally important is the business community’s response. We simply cannot continue business as usual if we hope to have a “climate fit for life” on earth.

The benefits of a climate positive plan for your business include:

competitive advantage
a values based workplace
product innovation
purpose-driven
a legacy impact
business longevity by supporting life on earth

Carbon in the Air Can Be Turned into A Business Opportunity

Resources

Set GHG Targets with the help of the Science Based Targets Initiative: https://sciencebasedtargets.org/

Offset your GHG emissions locally or internationally with: Four Corners Office of Energy Efficiency Carbon Offset Program: https://4cornersoffset.org/how-it-works/ or The Gold Standard: https://www.goldstandard.org/

Offset your plastic use with Plastics for Change: https://www.plasticsforchange.org/blog/what-is-plastic-offsetting

Host your website with a company that invests in renewable energy: https://www.greengeeks.com/

Search the web with an engine that invests in reforestation: https://www.ecosia.org/

Redesign waste and fossil fuels out of your products with Cradle-To-Cradle Safe and Circular Design: https://www.c2ccertified.org/education/safe-circular-material-choices

Download this Guide here:

Download: Becoming a Climate Positive Business Guide

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Live_creative_studio_logo_design_purpose_brand_agency — https://www.livecreativestudio.com

The Sustainable Business Path—From “Do Good” to Competitive Advantage

September 13, 2021 By Elizabeth Arlen

Marketing Sustainability

What’s in a word? Everything. It holds memories, smells, assumptions, beliefs, colors, positions, ideas, right and wrong. A word is loaded; a single word can communicate entire worlds. What does the word ‘Sustainability’ communicate? What kind of world does it hold out as possible? To my mind, even ‘Photosynthesis’ sounds sexier. Who wants to sustain? Stay the same? Who wants to be regulated and or told how to live and what to believe, as if the word Sustainability holds the truth? Who wants a business that does great things for the planet, but fails financially, as is the reputation for good causes (and if they are unsound, it’s true, because that’s business law).

As for colors and smells, I conjure up splashes of mulch, recycling, and, patchouli. When passionate people talk about sustainability I smile with a glazed expression and actually have ‘left the premises’. As an outsider, I do not trust good causes and their ability to actually bring about change. So many come from the clouds and return there because they have no traction in the real world. It’s the old spinach metaphor: if it’s good for you, it tastes bad; if it’s about a good cause, especially saving the planet, it’s a green dream that asks business to shrink down to trade negotiations at the front flap of a yurt.

Yet here I am, actively standing in a hub of ‘Sustainability’ and ‘Sustainable Business’ in the tiny rural mountain town of Durango, Co, by co-creating/editing the ‘Live Creative Studio’ blog each month. Live Creative was founded by Claire Attkisson whose manifesto is “just start”—just start reading and educating yourself about sustainable innovation; just start talking about Sustainability.

Wait, let’s get back to this blog–and words. Sustainability has a word and image problem ; it doesn’t communicate possibility or innovation or creativity or design or infinity. For a world that craves excellence, this is a hard word to get behind. What does innovation in sustainability even look like? The more I “just start”, the more I use words like innovation, creativity, and return on investment to describe what’s possible within the world of Sustainable Business.

Yet, these hopeful words are not usually associated with sustainability for most of us on this blue green plant. To help solve this communication problem, some people have moved on to words like: ‘Green Economy’ (but that leaves out all of us great people) or ‘Living Economy’ (what?) or the ‘New’ or ‘Next Economy’ (maybe?) or the ‘Regenerative Economy’ (that’s more inspiring for sure!)

What is a Sustainable Business?

Simply put, my new understanding of Sustainable Business is this:

An organization of people who view the purpose of business as a driver and creator of prosperity for people, the planet, and the economy.

This definition reflects the “triple bottom” line backbone of sustainable business. A business cannot do good if it is no longer in business. And notice, this definition is not prescriptive; there is no sustainable business manual. However, there are sustainable business frameworks that help us expand our thinking and give us a structure to make decisions, such as: Biomimicry, The Natural Step, Cradle to Cradle, and more.

This is where language comes in again. These sustainability frameworks give us the conceptual tools to imagine new possibilities for business and new ways of thinking about manufacturing and a product’s end of life. Language allows us to communicate these concepts and begin to prototype them in the business world. In other words: We can’t evolve as a species with the same thinking that got us to where we are now (I paraphrase Einstein here). Sustainability points to a vision. It is not THE vision. We have had many visions in our evolution. That is why we have cars, computers, and yes, the sweater vest. We started out nomadic and that urge has funneled to our minds, where our imaginations and intelligence do the traveling.

In just a few months of blog writing about sustainability, I’m struck by these facts: Sustainable Business is not small and cute and just the luxury of people who can afford to spend $200 on a basket of organic food from a beautiful food salon (I love good healthy food, but how can we scale this for the masses?); it isn’t about hemp and bamboo sheets (although those are awesome, please keep making them!).

Sustainability isn’t exclusive and it isn’t about killing big business and taking the fun out of life in order to save it. In fact, what I’m learning is that businesses that don’t tackle sustainability (people, planet, profit) will be left behind by consumers (people) who will find a like business that does!

The more I “just read” or “just talk” about sustainable business the more I realize how powerful global commerce is to scaling change for the better. For example, have you heard of the “Cradle to Cradle” sustainable design framework? (I like this sustainability framework, as it gives us a visual that is key to our survival: the circle.) Cradle to Cradle follows nature’s principles of abundance and circular nutrient flows. If your eyes are glazing over, stop now and watch this short and fun video on Cradle to Cradle.

Live Creative Studio is working with Durango, Colorado based Zia Taqueria to help them move toward sustainable food to-go packaging. One of the companies being vetted is Be Green Packaging, which used the Cradle to Cradle Design Certification process to create food packaging products that are tree free, 100% compostable, and their manufacturing process recycles water, reuses general waste and scraps, and it’s “end of life” is a nutrient for the earth that generates healthy, fertile soil.

Cradle to Cradle Certified To Go Packaging by Be Green Packaging

Circular or closed loop product design and manufacturing, such as this, has helped to evolve the language of sustainability into a global concept called the “Circular Economy”. Talk about the power of language and businesses role in scaling sustainability.

Marketing and Scaling Sustainability

Scaling sustainability is essential to solving our global crisis of poverty, environmental catastrophe, and a quickly changing climate that won’t be fit for life. It is critical for businesses of all sizes and shapes—from the small to global corporate giants—to embrace a sustainability framework (think: Cradle to Cradle, The Natural Step, or BCorp to name a few) and put their own stamp on the triple bottom line business model and start innovating around plastics, toxic product ingredients, air and water pollution, energy, waste, water, gender equity, and diversity and inclusion, to name a few.

If every business on the planet “just started” on the path of sustainability and inspired their employees through a shared purpose, the world would indeed be reborn in alignment with the operating principles that sustain life.

Marketing for Sustainable or Purpose Brands Requires Transparency and Accountability

Each company’s sustainability program will look different. Some companies start with a goal of zero waste, others the goal of 100% renewable energy, and still more, take a deep dive into sustainable packaging or diversity and inclusion and gender equity. For Example:

Starbucks: “Our aspiration is to become resource positive — storing more carbon than we emit, eliminating waste; and providing more clean, fresh water than we use.” Starbucks tested one of their strategies to get people to use reusable cups in the UK in 2018, and found that charging a 5-pence disposable cup fee — along with a 25-pence reusable cup incentive — pushed the rate of hot drinks served in reusable cups up from 2.2 percent to 5.8 percent. Starbucks has a long way to go to shrink its environmental footprint. The company’s yearly greenhouse gas emissions are roughly equivalent to the pollution from almost 14 coal-fired power plants — nearly on par with other giant corporations like Microsoft. Its annual waste adds up to more than two times the weight of the Empire State Building, and the water it uses could fill 400,000 Olympic-sized swimming pools. Setting ambitious goal is key to sustainability, but so is accountability.

Amazon: Amazon CEO Jeff Bezos says Amazon is committed to meet the goals of the Paris climate agreement 10 years early. As part of the plan, Amazon has agreed to purchase 100,000 electric delivery vans from vehicle manufacturer Rivian Bezos expects 80% of Amazon’s energy use to come from renewable sources by 2024, before transitioning to zero emissions by 2030.

Svenskt Stål AB (Swedish Steel or SSAB), the Nordic steel giant’s sustainability goal is to use renewable hydrogen to produce fossil-free steel by 2026. Momentum is growing towards the decarbonization of one of the world’s most energy intensive industries. This is 10 years ahead of schedule. How have they done this? Sustainable thinking and innovation.

H&M has an entire ‘Conscious collection’ made from pineapple skins and orange rinds, plus a garment recycling program, allowing anyone to recycle any brand at their H&M stores.. And, they just hired their female sustainability director to run the entire company. The fashion industry weighs heavy on natural resources, which is one reason H&M Group has set up clear goals going ahead: “our mission is to only use recycled or other sustainably sourced materials by 2030.”

The Promise of the Sustainable or Purpose-Driven Business Path

One of the most exciting elements of sustainability is that it isn’t political (or it shouldn’t be). It’s not just for the “greens” to take up but for all businesses to profit while doing good for people and the planet. What a global foce that would be. When we see business as it is—at the center of scalable global sustainability, we will see a huge shift.

For example, what if we designed commerce for health as well as profit? Or designed toxic chemicals and pollution out of everyday products and manufacturing systems? What if we designed for clean water? What if we designed for equality? When we look at design in this way we begin to see that regulation is a “signal of poor design” (Think: William McDonough). What if we designed global commerce in such a way that it no longer required government regulation (just confirmation of health and wellness)?

Green chemistry is key to the creation of new
non-toxic materials

This sounds lofty and it is, but so was the goal of going to the moon and we did that over 50 years ago (and our lives didn’t even depend on it!). We can do this. We must do this. Both survival and innovation are in our DNA. We are our own heroes, remember? New thinking and imagining is our path to get there.

The “truth” that sustainability is really pointing to is the transformation of our global economy. An economy based on reality (not a false illusion)—that our Earth’s resources are finite and that there is no such thing as “away” as in “throw that away” (burning garbage causes air, land, and water pollution and landfills are a terrible time capsule for humanity to leave behind for the future to uncover).

Nature is the model we can turn to now. Nature has survived for billions of years through both competition AND collaboration, resulting in incredible diversity and abundance, even within a finite system.

This discovery —that the world is finite, yet nature still thrives, is akin to discovering that humans are not the center of the universe or that the world is not flat, but round.

So, you see, sustainability is our new evolutionary “tool” or “technology”. It starts with language, talking, sharing, doing, and coming together and imagining a new world. Every great invention or revolution came from creating a conversation, a common language that evolves, just like the notion of Democracy or Equality or Feminism or Humanity.

“Just Start: One step on the sustainability path at a time”

Durango’s Sustainable Business Hub

So that’s what we’re doing. Live Creative Studio is creating a sustainable business hub in a tiny rural mountain town (Durango, Colorado) where businesses of all shapes and sizes can “just start” on the sustainability path by sharing and helping each other and therein becoming more inspired by possibilities and the return on their investment. There are already 20+ businesses in our community on the sustainability path. How many are in your community? Find them and support them. Create one. Join us and prove to the world that business is a powerful force for good. Talk about a force of nature.

Check out our video!

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Live Creative is a sustainable business, marketing, and shopping hub. Our Creative Studio offers authentic marketing, branding, and sustainable business expertise to ethical, sustainable, and purpose brands. And Sustainable Business Team offers sustainability strategy and goals setting as well as sustainable packaging services. And, our Lifestyle Team curates our global Sustainable Marketplace, the Durango Sustainable Biz Guide, and Get Real—our inspiring Innovation for Good weekly newsletter. Follow us on Insta: @livecreativestudios, like us on Facebook: Live Creative Studio and join our FB Group: Sustainable Business Idea Exchange.

4 Steps to Align Your Business with it’s Values

August 19, 2020 By admin

By Guest Blogger: Davey McConnell

Sustainability is a trending topic on the tip of everyone’s tongue lately. Businesses want in on the green dollar and consumers want to feel like they are making a difference. This isn’t to say that there aren’t purpose-driven businesses truly seeking to create change, but how to tell the difference? Well-meaning businesses need to make an effort to stand out amongst the green wave.

As a sustainable business, it’s super important to be able to show that your business really is what it says it is. Conscious consumers are wising up to the rampant greenwashing of products and services. Anyone can call their business “green” but what are you really doing to live up to that label?

What business practices have you implemented to reduce your environmental impact or give back to society?

Are you telling your customers and audience about these?

Can they easily find this information on your website or socials?

If you’re having a hard time answering these questions, then I encourage you to please keep reading. In order for sustainable businesses to grow and, well… be sustainable, they must not just talk the talk but walk the walk.

As more and more people wake up to the abuses of large corporations to the planet and its people through their products, supply chains, and even packaging… more and more consumers want to know their money is going to an ethical business.

There are a few things businesses can do to be transparent and take action, but more than that, make sure that your customers and clients are aware of what you stand for. Make sure they can see it.

What do your customers want to know?

They want to know your VALUES. They want to know what’s important to them is also important to you.

Now let’s break it down into some actions you can take.

1. Write down your values.

This can be a fun team exercise. Do a brain dump of all the things that are important to you and that you want your brand to represent. Choose the top 4-6 values that really encompass what you’re all about.

For example, mine are: service, authenticity, freedom, impact, education, and environmental justice.

2. Express your values through branding.

This can be done by incorporating your business’s values into all communications and actions. Every piece of copy, every message you send, every campaign, and every product must have something that relates back to your business’s values.

3. Choose an organization or cause that your business can support with donations of time or money.

If your business isn’t doing this already, take a look at your values and brainstorm a few causes that align with those values. Perhaps you care about deforestation, the state of our oceans, or education. Do you want to focus your efforts locally or globally? Doing a little bit of research and networking will help you find the perfect fit.

4. Make changes.

Your materials, vendors, transportation, packaging, labor, and even some in-house processes are all good places to start looking. You could even look at where your money is kept and the investments your business has made. See what investments your bank is making and if they are aligned with your values.

Now that you know what your values are, the changes you can make, and the cause(s) you want to support AND you’ve engrained them into every facet of your business’s branding, it’s time to put them out there in the open!

Create a post on social media.
Write a blog post.
Put it in your newsletter.
Dedicate a whole page on your website expressing them.
Represent them in your mission statement.
Pitch a story to the press.

Every business is different and of course your’s may not be able to do all of these things, but what is important is to take inventory of where changes are possible and implement what you can.

Sure some of these changes may cost a little more and take some time to figure out, but take a look at the alternative. By aligning your business’s values and practices with those that matter to your customers, you’re sure to see your sustainable business flourish.

Now who am I to talk about these things? I’m an eco virtual assistant on a mission to support eco conscious entrepreneurs by helping them take back their time so they can fulfill their purpose. This is the exact framework I am using to ensure my clients and audience are aware of my values and the impact I’m striving to make.

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Bio-

Davey, the Eco Helper, is a virtual assistant working solely with eco conscious entrepreneurs. She provides her clients with the freedom to grow & scale their sustainable businesses through collaborative general admin, social media management, and graphic design services.

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If you would like to be a guest blogger on our Sustainability Hub, contact Claire.