Sustainability Blog
What can a leaf, a gecko, a whale, a spider web, and a muscle tell us about life-sustaining design? What can we learn from nature? Raise your chins, and get radical with the optimism within you. Negativity and gloom are so last year. Believe, because nature is our solution. (And you don’t have to be in the purpose marketing, green marketing, eco-marketing, or eco-branding space to understand this.) What can all marketers, brand managers, and designers learn from nature? What can entrepreneurs and well-oiled corporations learn from nature? This blog explores these questions and points to some answers using 5 […]
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The truth is, much of the world’s social and environmental problems can be solved by literally redesigning our world. As a marketing and creative agency in Durango, Colorado, with global impact, Live Creative Studio works with both entrepreneurs and established companies to innovate through purpose-driven branding and marketing. Some call it eco-marketing or sustainable marketing, while others call it marketing for conscious, green, or B Corporations. We call it purpose-driven marketing. We design for impact. We design to change the world no matter how you define your company. To explore this idea of re-designing our world, I teamed up with […]
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When we launched Live Creative Studio, in early 2018, I was thrilled to finally be able to dedicate my time and talent to helping purpose-driven companies and organizations grow through strategic marketing and branding, web design, graphic design, SEO and digital marketing, I’m drawn to companies that have a strong life force —that draw you in because the company reflects shared values. But, what exactly is a purpose-driven company? Often purpose-driven companies have a clear environmental or social cause tied to their mission and vision. Yet, there are many examples (Apple, for example) that are less obvious about what drives […]
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“Branding is arguably the most powerful business tool since the spreadsheet.” — Marty Neumeier I recently re-read one of branding’s icon books, The Brand Gap: How To Bridge The Distance Between Business Strategy and Design, by Marty Neumeier. Once again this book stunned me in its artful distillation of what branding is and isn’t. The key takeaways that I underlined and highlighted in the book are: • A logo, or any other trademark or icon, is not the brand itself. It’s merely a symbol for it. • A brand is a person’s gut feeling about a product, service, or company • Our society […]
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