Sustainability Blog
In an effort to support and promote Black business-owners and entrepreneurs, we feature Black-owned sustainable brands & businesses on our Sustainable Marketplace. As a harsh light is being shed upon the systemic racial injustice that has plagued our country for centuries, it is becoming increasingly clear that if we hope to eradicate racism and lift up the BIPOC community, it is vital that we support and promote Black-owned businesses.We are committed to diversity and inclusion in everything that we do, including our Sustainable Marketplace, so we’d like to share 5 black-owned sustainable brands & businesses that we have recently discovered […]
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As you know if you have been reading our Live Creative blog, you know we’re more than a purpose brand marketing and sustainability agency. We are passionate about sustainable business and do everything we can to build awareness and demand for sustainable goods and goodies. So, we created the one stop shop for top sustainable brands, called the Sustainable Marketplace. We love discovering new sustainable companies, trying out their products, and featuring them on our Sustainable Marketplace. These three companies really stood out to us this week: Kind Hemp Co., SAMARA, and Botanical Colors. All three are three very different […]
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The blog team at Live Creative Studio is thrilled to hear that so many love our Sustainable Marketplace concept. This week we’re going a little deeper into some of the new brands that we’ve featured; what we look for when deciding which sustainable brands to add; why we love and support some of the specific companies featured; and what kind of impact you can expect by choosing to shop these brands through our Sustainable Marketplace. As a purpose brand marketing and sustainability agency, Live Creative Studio believes in supporting and sharing widely the companies that are changing business for good. […]
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Conscious Companies + Consumerism: If you’ve been wanting to start shopping mindfully and supporting sustainable & ethical companies but don’t know where to start, we’ve got you! Now introducing our Sustainable Marketplace—our top picks in one place for you to explore and shop. In this blog post we’ll cover the ins and outs of conscious consumerism, define buzzwords like “sustainable” and “ethical” and how they relate to business, discuss how to know if a brand is actually practicing what they preach, and provide a resource you can turn to for our sustainable business suggestions (both local and global). We’ve noticed […]
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Free & Affordable Marketing + Sustainable Business Pro Tips Many of you know that Live Creative recently launched our Lunch & Learns—A DIY marketing and sustainability pro tip monthly series. We had a packed house for our first one—”Branding on Purpose” — and then Covid-19 hit. Now we’re taking our own advise and pivoting our business and classes to a digital platform. Our creative team has stepped up and designed new digital learning and inspirational tools to share Live Creative Studio’s best pro-tips with start-ups, entrepreneurs and DIYers, small business, and small marketing departments. Now more than ever, with strapped […]
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The COVID-19 virus has sent the world as we know it into serious flux, and has turned the world of business and marketing into free fall. Yet, there is one business space that is holding out possibilities for revenue generation in these challenging times: Online—the digital & social media space. Combined with a new feverish “buy local” sentiment, the digital market place can help local and small businesses compete. Buying local is now a clear priority for more than just the “conscious consumer.” Your customers know these are difficult times and with the right marketing and branding, they are showing […]
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Tis the season to be jolly. Hopeful. Inspired. No, really—‘tis. Yet, for those of us on the planet who are Christmas revelers we find that this December ritual has lost its spiritual mojo. We want not to be wedded to Cindy Loo Hoo who is annually “kerfuddled” at the “superfluous” nature of the season. We want our holidays to be about something. We want our spirits to soar somewhere above the suffocating heap of packages, boxes, and bows; and the constant media nudge to get gobs of gizmos so that we might have and be enough. What is it that […]
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What can a leaf, a gecko, a whale, a spider web, and a muscle tell us about life-sustaining design? What can we learn from nature? Raise your chins, and get radical with the optimism within you. Negativity and gloom are so last year. Believe, because nature is our solution. (And you don’t have to be in the purpose marketing, green marketing, eco-marketing, or eco-branding space to understand this.) What can all marketers, brand managers, and designers learn from nature? What can entrepreneurs and well-oiled corporations learn from nature? This blog explores these questions and points to some answers using 5 […]
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When we launched Live Creative Studio, in early 2018, I was thrilled to finally be able to dedicate my time and talent to helping purpose-driven companies and organizations grow through strategic marketing and branding, web design, graphic design, SEO and digital marketing, I’m drawn to companies that have a strong life force —that draw you in because the company reflects shared values. But, what exactly is a purpose-driven company? Often purpose-driven companies have a clear environmental or social cause tied to their mission and vision. Yet, there are many examples (Apple, for example) that are less obvious about what drives […]
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“Branding is arguably the most powerful business tool since the spreadsheet.” — Marty Neumeier I recently re-read one of branding’s icon books, The Brand Gap: How To Bridge The Distance Between Business Strategy and Design, by Marty Neumeier. Once again this book stunned me in its artful distillation of what branding is and isn’t. The key takeaways that I underlined and highlighted in the book are: • A logo, or any other trademark or icon, is not the brand itself. It’s merely a symbol for it. • A brand is a person’s gut feeling about a product, service, or company • Our society […]
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