Think of Live Creative Studio as your marketing + creative department.

     Photo by Jeremy Bishop“There is no such thing as ‘away.’ When we throw anything away, it must go somewhere.”    –Annie Leonard, co-executive director of Greenpeace-USACream Bean Berry founder and owner Katie Burford had a dilemma regarding how best to serve up her crazy delicious, homemade artisanal ice cream to customers in Durango, Colorado, in the […]

Jeans with rips, tears, and holes are all the rage these days. This trend suggests that we may be ready to wear actual used clothing with real patches. Can marketers move brands into this realm, turning patches that extend the life of a product from a signal of low-class to a signal of care? “Built […]

Marketing Sustainability What’s in a word? Everything. It holds memories, smells, assumptions, beliefs, colors, positions, ideas, right and wrong. A word is loaded; a single word can communicate entire worlds. What does the word ‘Sustainability’ communicate? What kind of world does it hold out as possible? To my mind, even ‘Photosynthesis’ sounds sexier. Who wants […]

This is actually a guest blog written by Erika Rodriguez of Nadi Marketing! Disclosure: Some of the links in this post may be “affiliate links.” This means if you click on the link and purchase the item, at no extra cost to you I will receive an affiliate commission. _____________________ There is more and more […]

1. Doing Good Isn’t Enough Some of us on the Live Creative Studio’s marketing and branding team have led or contributed creative design to “cause marketing” campaigns in our careers. This has been a common approach for decades for business, particularly for large corporations. Essentially it’s a one-off “do good” campaign with lots of PR […]