As a sustainable or ethical brand, purpose and intention sit at the heart of your brand, driving everything you do. Purpose is not an add-on or something that comes and goes according to whim or budget. It’s what makes your company authentic, and you are rewarded for this by brand loyalists, especially millennials— because they can smell BS from afar.
Your holiday marketing and branding should focus around what people want: People want to belong and connect to something real and meaningful, and the brands they choose to include in their daily lives affirm their sense of self and the world they want to live in.
The Holiday season is a perfect time to build your brand helping your customers go even further along the sustainable path.
Here are three ways to enliven your brand this holiday season and take it to the next level in the hearts and minds of your loyal fans:
1. Be an Example to Your Customers for Creating a Sustainable Holiday
Start using, selling (in- store and online), and even blogging about recycled holiday wrapping paper and packaging.
Here’s a few of our favorite go-to resources for you:
Wrappily – Upcycled newsprint turned into beautiful gift wrapping paper
Most wrapping paper is not recyclable. News print, however, can be recycled up to 7 times! Inspiration your customers and show them there is a different way to wrap this holiday season that supports the planet. This short video is about the innovative Wrappily story:
Edens Paper – Plantable wrapping paper
Better still, share with your customers wrapping paper that is not only beautiful, but when planted grows into flowers and veggies! Just “unwrap, plant, and grow.”
What fun to have in your home, online or in-person store—gift wrap you can use all year round—from tomato, onion, carrot, broccoli and chilli designs. The seeds are contained in paper made from 100 per cent recycled materials and biodegradable tissue. How cool is that?
Noissue – Branded forest certified tissue paper and compostable mailers
Noissue is a great resource for creating branded wrapping paper, paper tape, backyard compostable mailers, and boxes. Noissie is a member of Eco-Packaging Alliance, which contributes to global reforestation. When you purchase from Noissue you too can join the Eco-Packaging Alliance and add their logo to your website, business, cards and more.
2. Conscious Gifts Help Your Brand Stand Out— Give Your Best Customers Gifts that Keep Giving
The holidays are a time to express out gratitude and appreciation for our family, friends, and our top customers. Source conscious gifts from your local eco-friendly, sustainable, and zero waste stores. Consistency is key to building your purpose brand identity in the hearts and minds of customers, partners, and suppliers alike. Your purpose brand comes thorough in everything you do.
3. Toast To Your Employees with Sustainable Spirits
As a purpose brand, you live your brand in everything you do as a company. This extends beyond your customers to your employees and community. What better way to live your brand’s values than with a toast using sustainable wines and spirits!
While there are numerous organic wines to choose from, there is one sustainable spirits company that goes even further that caught our eye: Air Company. Air boasts being (and we think they just might be!) “the world’s cleanest, highest quality and most sustainable spirit”. Air is a carbon-negative technology-focused luxury goods company that creates products that “shape our future. Things like the most pristine sipping spirit on the planet.” Made from carbon dioxide in the air, water, and sunlight.
According to their website, “Air Company’s patented technology transforms carbon dioxide captured from the air into impurity-free ethyl alcohol that can be used in spirits, fragrances, sanitizers, and a variety of consumer industries. In the long-term, it can even be used as a carbon-negative fuel.”
Live Creative Studio believes brands have a powerful opportunity to move loyal fans world-wide toward a sustainable lifestyle and economy. As a purpose-driven brand you attract loyalty through what you stand for; you know your values and your why; you know your purpose. And you must convey your purpose in every thing you do —from your business culture and product lines to your marketing and creative—and yes, even your holiday wrapping paper and mailers. Pass the planet on.
Live Creative is a branding and marketing agency as well as a community hub for sustainable innovation, business, and lifestyle tips. Our Creative Studio offers authentic marketing, branding, and sustainable business expertise to ecopreneurs, socialpreneurs, and ethical and purpose brands. And our Lifestyle Team brings the curious and the conscious inspiring sustainable lifestyle, zero waste tips, and examples of innovation changing business for good.